Webinars are an interactive form of content marketing that help you make real connections with customers, get real-time feedback, and provide educational content that excites.
A webinar requires a few things:
- A presentation
- A presenter
- An audience
- Technology to link the presenters with their audience
Most companies use webinars as a way to demo their product, teach industry or product skills, or give product updates. They’re especially useful because webinars do not require the presenter or attendees to be located in the same room, but rather allow for all to dial in from an internet-connected device.
Webinars live in the sweet spot between longform content and multimedia, and can be repurposed into lots of other content. For example, your team can record the webinar to share with your customers afterwards, publish the video on your website, or repurpose the presentation deck as a standalone content piece.
This guide will cover:
- Where webinars fit into your content marketing strategy
- Best practices for writing and planning your webinar
- Scheduling, publishing, and following up with attendees
- Metrics and reporting
More coming soon! Get notified when we update this and other sections in the Ultimate Content Marketing Guide by signing up below.
Published on May 21st, 2017 and last updated on July 7th, 2017