Video has always fascinated us, but nothing has done more for the dissemination of 🐈
videos than YouTube. Video has become a major part of content marketing because of the essence of the format: it’s a way for viewers to consume content without working too hard. We love TV because of this passive engagement, and online video works similarly.
The statistics for video engagement don’t lie:
- 51.9% of marketers say they receive the best ROI from video
- Only 39% of marketers use advanced analytics to understand how their video sharing affects their marketing efforts
- Viewers watch more than 500 million hours of video on YouTube every day
- Internet searches for for “how to” videos increased by 70% from 2014 to 2015
Whether it’s putting up a new fence, cooking beef bourguignon, or learning to run Adwords campaigns, people are searching for informative content on the web. Tap into this market to widen your reach and your audience, and directly influence your bottom line.
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Published on May 21st, 2017 and last updated on July 7th, 2017