How do companies get all those mind-blowing statistics that catch reader’s eyes, making them sit up and pay attention? By performing research. Research can be done in a lot of ways including a getting customer feedback through an informal survey to users and hiring a market research firm.
Adding research into your content strategy can build your thought leadership credibility and your brand awareness, but it does take time and effort.
There are lots of things to think about when you’re building a research plan:
- What questions would you like to answer?
- What biases do you bring to the table about your product, service, or questions?
- What consumer base will you use for your research?
- What resources do you have on hand to conduct, package, and publish your research?
This guide will give you insight into how to conduct your own research or how to prepare your market questions for an outside firm. It will also provide guidance on how to publish and report on the success of your research efforts.
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Published on May 21st, 2017 and last updated on July 7th, 2017