Blogging has long been the mainstay of content marketing initiatives. Blogs give companies, brands, and individuals a designated space to publish original content. Many companies use blogging to promote thought leadership and brand awareness, but a blog article can have many uses throughout the marketing funnel.
Blogging has a long history of use for personal, political, and business purposes, and has become one of the mainstays of both content marketing and the internet as a whole. Many companies use their blog as a central component of their content strategy.
The benefits of blogging as a content marketing strategy include:
- Increased brand awareness
- Increased keyword-driven site traffic from SERPs
- Increased thought leadership
- Up to 700% increase in lead flow
- Unique content to drive your other content marketing efforts
When planned well and updated with consistency, maintaining a blog can directly influence the success of a wide variety of marketing efforts.
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Published on May 21st, 2017 and last updated on July 7th, 2017